01
Site builderPages and copy from a brief.
Tell Friday what you do. It builds the site.Home, About, Contact and Careers pages, with real copy.Change anything you like, then publish.
A full site from a short brief
Surfaces
Tell Friday what to do.
Add a client, draft the proposal, send it for signature, book the call, raise the invoice. Friday works across all of it, and you can open any page and do it yourself.
Start where it hurts.
Pick a stage, or keep scrolling. Every surface is here.
01Win workFrom enquiry to signed.SitesFormsCRMMeetDesignStart here
02Get paidFrom proposal to paid.DocumentsSigningInvoicingStart here
03DeliverFrom yes to done.ProjectsWorkflowsAutomationsClient portalsStart here
Or just keep scrolling
01 · Win work
Your website was out of date the day it launched.
Sites. Describe your business and get a full website with real copy. Pages that list your roles or services update from your records.
Sites
Your site, built and kept current.
Scroll to watch it work.
02
ComponentsReusable sections.
Fix a price in one place, not on every page.Update every page that uses the card in one go.Nothing changes on a page until you say so.
One edit updates every page
03
Live listingsPages that read your records.
Your open roles come straight from your records.Add a role and it appears on the page.Mark it filled and the page says so.
Updates when your records change
04
Custom domainsYour own web address.
Use your own domain, like studionorth.com.Point your nameservers at us once.We set up the HTTPS certificate.
You connect the domain, once
05
Drafts and publishingReview before anything goes live.
Changes stay in draft until you press Publish.Friday edits the draft. Visitors still see the live site.Publish when you're happy with it.
Nothing goes live until you publish
Sites
A full website from a short description.
Builds pagesWrites copyBinds your dataDrafts changes
Discover Sites
02 · Win work
Enquiries land in an inbox and go nowhere.
Forms. Build a form from a short description. Every response lands in a table, and enquiries go straight to your leads.
Forms
Forms that land as work.
Scroll to watch it work.
01
Conditional stepsShow or skip steps by answer.
Show a step only to the people who need it.Here, the extra questions appear for budgets over $10k.Everyone else skips straight past them.
Built from a short brief
02
File uploadsAllowed types, size limit, safety scan.
Choose which files people can send you.Pick the types and set a size limit.Every upload is scanned before anyone can open it.
Scanned before anyone opens it
03
SharingLink, embed or invite people.
Share the form as a link or embed it on your site.Each link can be revoked on its own.Add people by email to give them access too.
Spam stopped before it lands
04
ResponsesEvery answer in a table.
Every response lands in a table.Name, email and each answer get their own column.Files stay attached to the response they came with.
Every answer in its own column
05
Lead captureSend enquiries to your leads.
Send each enquiry straight to your leads.Match the form's fields to a lead's name, email and message.Get an email each time someone submits.
Each enquiry becomes a lead
Forms
Every response filed. Every enquiry a lead.
Builds formsReads responsesAdds contactsUpdates forms
Discover Forms
03 · Win work
Half of what you know about a client lives in someone's head.
CRM. Every contact, call, note and stage on one page per client. Open it before a call and you're caught up.
CRM
Every client in one record, always current.
Scroll to watch it work.
01
Client pageHistory, stages and details.
Calls, notes and stage changes all on the client's page.Open it before a call and you're caught up.Contact details and the stage history sit alongside.
The whole history in one place
02
StagesYour pipeline on one board.
Move a client through your own stages.See every client's stage on one board.Each move records who made it and why.
Every move is recorded
03
Quick actionsChat, email, call and log.
Start a chat, email or call from the client's page.Calls and notes land on the same timeline.Made a call yourself? Log it with an outcome and a note.
Calls and notes on one timeline
04
Contact detailsTitle, location, industry.
Add what you learn as you learn it.Job title, location, industry and LinkedIn.Emails and phone numbers sit on the contact card.
Details added as you learn them
05
Inbound leadsEnquiries from your forms.
Every form enquiry arrives as a lead.Each lead keeps the message and the form it came from.Convert it to a prospect when it's worth chasing.
Each enquiry becomes a lead
CRM
One record per client, with the full history.
Adds contactsLogs notesMoves stagesFills in the gaps
Discover CRM
04 · Win work
Booking one call takes six emails.
Meet. Share one link and people book a time that suits you. Each meeting is saved against the client.
Meet
Booking pages, availability and video calls.
Scroll to watch it work.
01
Booking pageOnline booking page.
People book a time without the email back and forth.They see only the times you're free.Times show in their own timezone.
Booked without the emails
02
AvailabilityWorking hours and rules.
Set your hours once.Weekly rules, with exceptions for particular dates.Optionally hide times you are busy on your Google calendar.
Set once, used for every booking
03
Meet nowInstant video rooms.
Start a video call in one click.Spin up a room and share the link.Send it to anyone you want in the call.
Anyone joins from a link
04
BookingsMatched to your clients.
Each booking shows who booked and when.People already in your CRM are marked as known contacts.Join, reschedule or cancel from the booking.
Saved on the client's record
05
ReschedulingNew time, same link.
Move a booking without losing the link.Pick a new time from your open slots.The invitee is notified.
The invitee is told
05 · Win work
The deck is due and the designer is booked.
Design. Make decks, posts and ads in your brand, then record yourself presenting them.
Design
Decks, posts and ads, then record yourself presenting.
Scroll to watch it work.
01
Canvas sizesSlides, posts, stories, ads.
Design for any size you need.Presentation, square, portrait, story and link image.Or set your own width and height.
Any size, ready to use
02
Posts and adsMade for the feed.
Make a post or ad that fits the feed.Square for the grid, portrait for the feed, story for Reels.Export it as an image when it is done.
Sized for the feed
03
ThemesOne look for the whole design.
Change the look of every page at once.Ten themes, from editorial to playful.Pick one and everything follows.
One theme, every page
04
Record narrationTalk through your slides.
Record yourself talking through your slides.Your camera sits in a bubble on the slide.Each slide shows Recorded once you have done it.
Recorded slide by slide
05
Narration layoutWhere you appear.
Choose how you appear on screen.Pick a rectangle or a circle, and a corner.Set it for every slide or one at a time.
Set for all slides or one
06
Narration previewWatch it back.
Watch your narrated slides before you share them.Your recording plays with the slides.Re-record any slide that needs another go.
Re-record any slide
07
Export and shareLink, PDF or image.
Send it as a link, a PDF or an image.Present live in full screen.Share with a public link, or only with your team.
Saved to Files
Design
Decks, posts and ads in your brand.
Builds designsSets themesWrites copyExports
06 · Get paid
Every proposal starts from a blank page.
Documents. Write proposals and agreements from a short description, review them with comments and send them for signature.
Documents
Draft, review and sign in one place.
Scroll to watch it work.
01
Ask Friday to draftDescribe the page.
Describe the page. Friday writes the first draft.A proposal, a brief or an agreement, in your own words.Edit anything before it goes anywhere.
A first draft from your description
02
EditorOne place to write it.
Write the proposal once, in one place.Headings, tables and images.The outline updates as you write.
Everything in one editor
03
Review statusDraft, in review, finalized.
Everyone knows which version counts.Mark a page In Review while people comment.Finalize it when it is done.
Everyone sees the status
04
CommentsFeedback beside the text.
Feedback sits next to the words it is about.Comment on any passage, or mention a teammate.Resolve a thread when it is dealt with.
Feedback stays with the text
05
Send for signatureShow where to sign.
Show them exactly where to sign.Place signature, date and checkbox fields on the page.Once it is sent, the page is frozen. What they sign is what you sent.
You choose who signs
07 · Get paid
The contract only gets signed if someone remembers to chase it.
Signing. Send a document for signature and see who has signed. Signers need no account.
Signing
Send, track and collect signatures.
Scroll to watch it work.
01
Signing pageWhat your signer sees.
Signers sign from a link. No account to make.They see your document, with your logo on it.Tap Sign here, then Finish signing.
One link, no account
02
Send for signatureThree steps to send.
Pick the people. Send it in three steps.Roles and fields are saved with the document.Each person gets their own link, good for 3 days.
You choose who signs
03
Request statusWho has signed, and who has not.
See who has signed, and who has not.Each person shows Not signed, or Signed with a time.Resend a link, or void a request, in one click.
Resend in one click
04
Signed copyEvery step on the record.
Everyone signs. You get the signed PDF.The activity log records each step with a time.Sent, opened, signed, and the PDF, in order.
The signed copy is ready to download
05
Ready to signSet it up once.
Set a document up once. Send it again in seconds.Roles and fields are saved with it.See how many times it has been sent.
Reuse it for every client
08 · Get paid
You did the work. Billing it is the part you put off.
Invoicing. Create an invoice from the work you did, check it, then send it with a pay link.
Invoicing
Invoices drafted from your work.
Scroll to watch it work.
01
New invoiceThe client, the work, the total.
Add the client and the work. The total adds itself.Pick a client, then a plan or your own lines.Set the currency and the days until it is due.
Total worked out for you
02
DraftCheck it before it goes.
Tax is worked out before you send.See the lines, the tax and who it bills.The PDF is made when you finalise.
Nothing sends until you say
03
Finalise and sendOne click to send.
You decide when it goes. One click sends it.It gets a number, a PDF and an email to the client.A sent invoice can't be edited, so check it first.
Sent only when you confirm
04
Sent invoicePay link and PDF.
Every invoice has a pay link and a PDF.Copy the link, download the PDF, or mark it paid.The status moves from open to paid.
The client gets it by email
05
InvoicesOpen and paid.
See what is open and what is paid.Every invoice with its status, dates and total.Open one to send, download or mark paid.
Nothing to retype
Invoicing
Tax worked out. Nothing sent until you say.
Drafts invoicesWorks out taxSends the PDFTracks payment
Discover Invoicing
09 · Deliver
The job starts when they say yes. The plan starts a week later.
Projects. One board per job, with the brief, the people and the payments on the same record.
Projects
One board per job, shaped to your kind of work.
Scroll to watch it work.
01
BoardEvery job, by stage.
See every job on a board. Move a card to move the job.Each kind of work gets its own stages.Switch between the board and a list any time.
Stages for each kind of work
02
Project recordThe brief and the details.
One record per job, with the brief on it.Owner, due date, collaborators and payments sit beside it.Change the stage from the top right.
Everything on one record
03
TasksWho does what, by when.
Break the job into tasks. Friday can do it for you.Give each one an owner and a due date.Overdue tasks show up in red.
Tasks with owners and due dates
04
CommentsTalk about it where it lives.
Keep the conversation on the job.Mention a teammate with an @.Resolve a thread when it is dealt with.
Comments stay on the job
05
ActivityWho did what.
See who did what, Friday included.Every task and change is on the record.Friday's work is labelled, so you can tell it apart.
Nothing happens off the record
Projects
Every job, with its people and payments.
Moves stagesBreaks down jobsAssigns tasksKeeps the record
Discover Projects
10 · Deliver
Every client starts differently, because nobody wrote the process down.
Workflows. Set out the steps a client goes through once, and every new client follows them.
Workflows
Steps your clients follow, in order.
Scroll to watch it work.
01
BuilderThe journey, step by step.
Build the journey as a list of steps. Add one at a time.Show information, ask questions, book a meeting or record a video.Reorder or remove steps whenever you like.
Steps in a simple list
02
Step typesReady-made steps.
Pick from ready-made steps. Forms, meetings and more.Info screens, forms, decisions, recordings and bookings.Search the list to find the one you need.
Nothing to build from scratch
03
Form stepUse a form you already built.
Drop in a form you already built. No rebuilding.Answers are saved when the person finishes.Pick a different form at any time.
One form, used again
04
Test itTry it before anyone else.
Try it as the person would, before you publish.Choose Test as end user from the menu.Share the link when it is ready.
Test before you publish
05
What they seeOne simple screen at a time.
They get one simple screen at a time.Each step has a clear next button.They can go back and change an answer.
No account needed to start
Workflows
The same process for every new client.
Drafts the stepsCollects answersBooks meetingsRuns the journey
Discover Workflows
11 · Deliver
Follow-ups only happen when someone remembers.
Automations. Set a rule once, like sending a follow-up when a form comes in, and it runs every time.
Automations
Rules that run when something happens.
Scroll to watch it work.
01
BuilderA trigger, then steps.
Pick what starts it. Then add what should happen.A status change can raise an invoice on its own.Automations start switched off until you enable them.
Off until you switch it on
02
TriggersWhat starts a rule.
Start from what happens. A signature, a lead, a payment.Records, meetings, calls, tasks and more.Each trigger passes its details to the steps.
Triggers from events in your business
03
ActionsWhat happens next.
Choose what it does. Send, update, invoice or ask Friday.Search the list for the step you need.Add as many steps as the job takes.
As many steps as the job needs
04
RunsEvery time it fired.
Every run is on the record. See when and how long.Each run shows succeeded or failed.Failed runs show the error.
Nothing runs in secret
05
All automationsEnabled or off.
See what is on and what is off.Each one shows its trigger and when it changed.Start a new one from the top right.
You switch them on
Automations
Follow-ups that go out every time.
Writes the rulesWatches for eventsTakes the actionLogs every run
Discover Automations
12 · Deliver
Clients email you to ask where things are.
Client portals. Give each client one place to find what they need, without emailing you.
Client portals
One place for each client.
Scroll to watch it work.
01
Their homeWhat is pinned for them.
Clients land on what matters to them.Their projects, briefs and billing, pinned on one page.They sign in with their own login.
One page for each client
02
InvoicesSee it, pay it.
Clients see their invoices and pay in one click.Open invoices have a Pay button.Paid ones stay on the record.
No chasing by email
03
Saved cardsPay without retyping.
Clients keep their cards on file. Renewals go through.The default card is charged on renewal.They can add or remove a card any time.
They manage their own cards
04
DocumentsSigned copies, ready to download.
Every signed contract is in their portal.Clients download their own copy.Nothing gets lost in an inbox.
Filed when it is signed
05
Company profileWho they are to you.
Their company details are on file.Company and primary contact in one place.Changes go through you.
One record per client
Client portals
Clients find what they need without emailing you.
One loginTheir own projectsTheir invoicesTheir documents
Run your whole client journey in one place.
Join the waitlist and be among the first to use every surface.
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